How does SEO work in digital marketing?

How does SEO work in digital marketing?



Before answering this question let us know what is SEO. SEO stands for Search Engine Optimization. SEO is the process used to optimize a website's technical configuration, content relevance, and link popularity so its pages can be easily findable. It provides various techniques to improve your site ranking.

It is a process of making your site rank as highly as possible on Google. The higher the site rank, the more visible is your business and the more traffic and sales your business is likely to generate.

When you want to increase the volume of customers visiting your store, online order, number of subscribers, and number of incoming calls, then you must be visible on Google Search. So in this blog, you will learn about the process used by marketers to optimize your website for search engines like Google, Bing, Yahoo, and many more.





Working in SEO involves three steps

1.       Crawling

Search engines send out web crawlers to find new pages and record information about them. We sometimes call these web crawlers spiders or bots.

2.       Indexing

Indexing is when a search engine decides whether or not it is going to use the content that it has crawled.

3.       Ranking

Ranking can only happen after the crawling and indexing steps are complete. So once a search engine has crawled and indexed your site, your site can be ranked.

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